ATM 2018 : Hotels must keep up with traveller demand for connectivity

ATM 2018

According to data published ahead of this year’s Arabian Travel Market (ATM), over the next five years, an average 300-key hotel in Dubai will be billed approximately $667,000, as bandwidth capability increases to meet the demands of guests.

Calculated by Colliers International, this number is based on the average guest now connecting up to three separate devices to a hotel’s WiFi during their stay.

Colliers International also revealed that hotels failing to maintain current standards will witness a decrease in guest loyalty, as 68 per cent of guests reveal they would not return to a hotel with poor connectivity.

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Senior exhibition director, ATM, Simon Press declared: “To maintain current connection speed and quality, each hotel must investments in new technology, systems and capabilities. Bandwidth investment is a key trend predicted to transform the regional hospitality industry over the next five years.”

This year’s ATM will welcome the return of the Travel Tech Show, which will investigate the evolution of hospitality technology. Over 30 dedicated international exhibitors will participate in the Travel Tech Show, while an impressive agenda of discussions and debates will take place in the Travel Tech Theatre, sponsored by Sabre Corporation.

Travel technology is the fastest growing region at ATM, and last year a 12 per cent increase in exhibitors was recorded.

On the 2018 show floor, attendees will be able to meet with exhibitors such as TravelClick, Travelport, GT Beds, The Booking Expert, INPLASS, XML Holiday, and DidaTravel Technology. Meanwhile, exhibiting for the first time at ATM will be Travelflex, a cryptocurrency that aims to solve the scalability issues which other coins are facing at the moment.

Press remarked: “Once again ATM 2018 is set to welcome the leading brands, personalities, innovators and disruptors in travel technology today. As we celebrate our 25th anniversary this year, we will be reflecting on how far the hospitality and travel industry has come since the first online travel agency (OTA) emerged. However, as our line-up of seminar sessions and exhibitors proves, our focus remains fixed on the future of the industry.”

Looking ahead, Colliers International has predicted that 79 per cent of all B2C interactions will be performed by chatbots within Middle Eastern hotels by 2020. Another prediction is that half of hotel payments will be made using either mobile or virtual payment platforms by 2021.