The 2018 edition of the Arabian Travel Market (ATM) will highlight the multi-million visitor market niche that is Indian millennial tourism.
According to a recent survey conducted by Indian online travel portal, Yatra.com, Indian millennial travellers are opting for a ‘little and often’ approach when it comes to their journeys.
The survey indicated that out of 1,592 respondents, 66 per cent said they would only be planning to travel for just seven days or less at a time, but they would however, travel more frequently. A total of 43 per cent of those surveyed were millennials.
Senior exhibition director, ATM, Simon Press stated: “There are more than 400 million millennials in India. In terms of short break deals and offers this is sure to alert travel professionals and hoteliers throughout the GCC, being in such close proximity to their Indian neighbour. The travel time from Mumbai to Dubai, in particular, is just over three hours, and from Mumbai to Muscat, just under three hours, putting both cities on the radar as prime short break destinations.”
According to the survey, Dubai was pin-pointed as a prime destination for Indian travellers. The first nine months of 2017 saw 1.478 million Indian visitors arrive to the emirate, an increase of 20 per cent from the corresponding period in 2016.
Additionally, the survey indicated that budget hotels are the preferred accommodation, a segment that the tourist boards around the region are now focused on, along with mid-market hotels, as the luxury market becomes increasingly saturated and regional governments look to broaden their tourism appeal.
“India has been a key market for us, as we continue to welcome visitors, especially millennials and entrepreneurs, on short and long-haul stays in our properties,” commented CEO, Emaar Hospitality Group, Olivier Harnisch.
“The findings of the survey will further energise the UAE’s hospitality sector to diversify their offering – as we do at Emaar Hospitality Group – to offer unique choices that appeal to the young travellers.”
He continued: “Our brands Vida Hotels and Resorts and Rove Hotels, in particular, are preferred by millennial travellers from India, and we are also focused on expanding our footprint in the country, as we enjoy strong brand recognition in this important and fast-growing market. ATM is a key platform for us and we will use the findings of the survey to showcase our strengths.”
India has also emerged as a hotspot for short getaways for GCC residents, particularly during Eid breaks holidays and New Year celebrations.
During ATM 2017, the India stand saw a 45 per cent sharer increase, with another strong contingent expected at ATM 2018.