ATM 2019: Technology and innovation to take the spotlight

ATM 2019

The Arabian Travel Market (ATM) 2019 has revealed cutting-edge technology and innovation as its official show themes, scheduled to take place from April 28 to May 1, 2019.

According to the latest research conducted by Colliers International, personalisation Artificial Intelligence (AI) is anticipated to increase hotel revenues by over 10 per cent and reduce costs by more than 15 per cent – with hotel operators expecting technology such as voice and facial recognition, virtual reality and biometrics to be mainstream by 2025.

Further to this, conducted research estimates 73 per cent of manual activities in the hospitality industry have the technical potential for automation, with many global hotel operators including Marriott, Hilton, and Accor already investing in automating elements of their human resources.

IBTM China 2019

Exhibition Director ME, ATM, Danielle Curtis remarked: “It is important to highlight that the GCC is one of the fastest growing regional hospitality markets on a global scale and an innovative technology-reliant industry.

“Throughout ATM 2019, the spotlight theme will be launched as a platform to create awareness and inspire the travel and hospitality industry about the next generation of technology, while bringing together senior travel executives to meet and conduct business with innovative tech providers,” Curtis concluded.

Discussing the defining evolutions of hospitality technology, the Travel Tech Show will return to ATM 2019 with dedicated international exhibitors and an influential agenda of discussion and debate in the Travel Tech Theatre.

On the show floor, attendees will be able to meet with exhibitors such as TravelClick, Amadeus IT Group, Travco Corporation Ltd, The Booking Expert, Beta Travel, GT Beds and Global Innovations International amongst many others.

ATM 2019 will build on the success of this year’s edition with a host of seminar sessions discussing the ongoing unprecedented digital disruption, and the emergence of innovative technologies that will fundamentally alter the way in which the hospitality industry operates in the region.