ATM 2019: Technology to hugely benefit tourism industry

ATM 2019

Research conducted by Colliers International, in partnership with ATM 2019, has revealed that the Internet of Things (IoT), robotics, artificial intelligence (AI), virtual reality (VR) and wearable technology will bring forth multi-billion-dollar savings for the tourism industry.

As well as these savings, this technology will also streamline the customer experience, with travel bookings on VR platforms, AI chatbots guiding customers through the booking process and IoT providing Internet-based interconnectivity between everyday devices.

Exhibition director ME, Arabian Travel Market, Danielle Curtis remarked: “Technology, and the use of technology, is evolving every day. The tourism industry is at the very forefront of tech innovation with companies investing huge sums of money to improve the customer journey and experience.

IMEX Frankfurt 2020

She continued: “Airports and airlines accounted for $30 billion of investment in IT in 2018, however this will be offset by the implementation of technology that will see fuel savings alone top $30 billion in the next 15 years. We’ve seen incredible developments; SITA, the multinational tech company to the air transport industry for example, is using robots to check travellers onto flights and to transport their luggage. Although in the infancy stage, robots have been used in some hotels to welcome guests and show them to their room.”

ATM 2019 will have cutting-edge technology and innovation as its main theme. Throughout the exhibition, professionals from across the industry spectrum will discuss the ongoing unprecedented digital disruption and the emergence of innovative technologies that will fundamentally alter the way in which the hospitality industry operates in the region.
The Travel Tech Show will return to ATM, with 45 dedicated international exhibitors confirmed this year, while an influential agenda of discussion and debate will take place in the Travel Tech Theatre, sponsored by Sabre Corporation.