ATM 2020 to feature first ever Travel Forward event

Arabian Travel Market

During the 2020 edition of the Arabian Travel Market (ATM) in Dubai, the Middle East’s first ever edition of Travel Forward will take place alongside the exhibition.

The event will connect buyers and suppliers from across the Middle East and beyond, enabling delegates to try out the latest industry tools and take advantage of technologies that could boost efficiency and improve the customer experience.

The event will cover the full spectrum of industry tools, from emerging innovations such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), robotics and machine learning, to existing systems such as booking engines, business management software and end-user technology.


Exhibition director ME, ATM, Danielle Curtis declared: “In today’s ultra-competitive travel, tourism and hospitality markets, the effective implementation of innovative technologies is essential to the long-term success of any business. By identifying the right tools to meet their needs, industry professionals can give themselves a competitive edge.

“That is why events such as Travel Forward are so important to our sector’s future. By bringing together buyers and suppliers, and facilitating face-to-face interactions, the show will make it easier for participants to identify and test innovative technologies and applications that could help to achieve their long-term goals,” Curtis added.

The first Travel Forward event was launched during the World Travel Market London last year. Following its success, Reed Travel Exhibitions rolled out a Latin American edition earlier this year and plans to introduce both Middle Eastern and South African editions in 2020.

Event manager, Travel Forward at WTM London, Richard Gayle noted: “The London edition of Travel Forward has attracted widespread industry interest since its launch in 2018. The event not only allows technology suppliers to showcase their products and services to buyers on a one-to-one basis, but also enables travel, tourism and hospitality professionals to get hands-on experience with technologies that could transform their operations.

“The Middle East edition of the show will enable industry players from across the Gulf to engage with the latest innovations by bringing these technologies to their doorstep,” Gayle added.

Those attending the debut event next year will have access to high-profile keynote speakers and technology experts. Travel Forward will entail a dedicated product theatre, enabling exhibitors to conduct live demonstrations for attendees. It will also feature the ‘Pitch It – Prove It’ start-up challenge, in which suppliers will explain their innovations and demonstrate their advantages in real time.