ATM 2021: ‘Wokcations’ are the new global phenomenon

ATM 2021

According to research conducted by Reed Travel Exhibitions, hotels throughout the Middle East region are preparing to capitalise on the pent-up global demand for workcations, driven in the main by the social restrictions imposed by governments across the world over the past ten months.

The organiser of the Arabian Travel Market (ATM) revealed that many travel experts are expecting a surge in workcations in 2021 and beyond, a trend that was apparent in 2019, but one which now has such pent-up demand due to the coronavirus travel restrictions.

Exhibition director ME, ATM, Danielle Curtis said: “The hotel industry in the Middle East has gradually started to recover, especially in places such as Dubai. Staycations created the initial demand after lockdown, the next step has been the continued growth of workations, which are also referred to as bleisure stays, which tend to bring in more visitors from overseas.”

Travel Forward 20

Fueling this growth are companies like Facebook, Twitter and Spotify which have announced that employees can work from home indefinitely, leading many experts to predict that these digital professionals are likely to work remotely, whilst still connecting safely and securely with their physical offices.

With over 50 per cent of the world’s working population doing so from home and the rise of entrepreneurial digital nomads who prefer to work remotely, the popularity of workcations will only increase. This will alleviate the boredom of living and working from home, even after the pandemic has finally been eradicated and obviously in the short term, it will provide much needed revenue to not only hotels but the travel trade in general, not to mention government coffers.

“And on that point, as an example, Dubai has introduced a remote visa programme that would entitle visitors to stay for up to 12 months, with access to co-working spaces and government support services,” said Curtis.

To accommodate the needs of the ‘new normal’ smart working traveller even further, an increasing number of hotels in the MENA region are offering pop-up co-working spaces with the aim of rethinking and making the most of the hotel space, which is no longer considered just as a place to stay, instead, it becomes a potential work environment.

Further afield in the Maldives for example, hotels are offering the ultimate ‘workcation packages’ where guests can work from a secluded beach house, with personal desks and high-speed WiFi. Some hotels in India have created indoor and outdoor common areas that function as work-friendly spaces, many others have opted for dedicated spaces poolside where remote workers get a table, chair and parasol, WiFi and power socket, as well as the ubiquitous sun lounger.