The Arabian Travel Market (ATM) Virtual 2020 event has announced that the chairman of International Tourism & Investment Conference (ITIC) and the former UNWTO Secretary General, Dr. Taleb Rifai, will host a virtual summit.
Entitled: ‘Restructuring to Attract Sustainable Development and Customers in the New World Order’, the summit is scheduled to take place on Wednesday, June 3, between 12:15 and 13:45 GST. It will examine sustainable investment measures for the Middle East travel and tourism sector and the strategies to restore travellers’ confidence post-pandemic.
Dr. Rifai declared: “We are living in unprecedented times for the tourism industry, which is facing its toughest challenge ever. Stay home means no travel, and no travel means no tourism. This ITIC summit is vital at this critical time and I am therefore pleased to be part of ATM Virtual, who I commend for facing the challenges and ensuring the industry is in direct contact during these difficult times.”
The summit, to be moderated by BBC Presenter and broadcaster, Rajan Datar, will cover a series of topics, including prospects for Dubai’s travel and tourism industry in the post-COVID-19 era. It will feature two expert panel discussions where World Travel and Tourism Council (WTTC) ambassador and director of ITIC, Gerald Lawless, will address the initiatives to be taken to revive the travel and tourism industry, as well as how to reposition your business to kick start post pandemic.
Panel discussions will also home in on the role governments must play in assisting the sector’s recovery, the expectations of the industry going forward, and how travel and tourism businesses can plan for their financial future.
Exhibition director – Middle East, ATM, Danielle Curtis noted: “We are delighted to be working with ITIC to reflect on the financial impact COVID-19 has had on the tourism sector and to garner their insights and advice on strategies to restore visitor confidence and how the industry can begin to recover during these difficult times.”
Meanwhile, Dr. Rifai concluded: “We must all think together, out of the box, and imaginatively. This is our real historic test. The Middle East has proven in the past that it is robust and can bounce back. I am saddened by what we are living through but optimistic that the recovery will be positive.”