ATM Virtual to feature The Virtual ATM China Tourism Forum

Arabian Travel Market

The three-day Arabian Travel Market (ATM) Virtual event, which kicks off on June 1 and concludes on June 3, will feature The Virtual ATM China Tourism Forum.

This debate will analyse the potential of the Chinese outbound leisure market, as many Middle East travel professionals are looking for insight into the current state of the market, and more importantly, information on how and when to start planning for inbound Chinese visitors.

Exhibition director Middle East, ATM, Danielle Curtis elaborated: “Travel and tourism professionals around the globe will not need reminding that the global industry has been hit badly by the effects of Covid-19 – but in China we are witnessing the green-shoots of recovery.


“The relatively swift rebound of domestic travel during the May Golden Week Holiday in China for example, underscores the bullish view of certain analysts regarding China’s integral role in leading the global tourism industry post Covid-19’s closed borders.

“Some hoteliers in China were reporting occupancy levels for the recent national holiday in excess of 45 per cent with resort markets close to 70 per cent, a significant improvement from the overall average of 30 per cent occupancy, confirming leisure demand is robust,” Curtis added.

The Virtual ATM China Tourism Forum will shine the spotlight on the potential recovery of outbound travel and how Chinese travellers have been changing the way that they access information about foreign destinations and making contacts with local hotels, tour operators and ground handlers.

Moderated by Dr. Adam Wu, the panellists for this session, which takes place on June 2 at 11:00 until 12:00, include chairman, International Institute of Peace for Tourism (IIPT) and former Secretary General of the UNWTO, Dr. Taleb Rifai; chairman, Sharjah Commerce and Tourism Development Authority, HE Khalid Jasim al-Midfa; founder and director, Pan Ukraine, Helen Shapovalova; tourism director, VIA Outlets, Lisa Dinh; and chief business officer and vice president, HCG International Travel Group, Tony Ong.

The speakers will share their opinion and experience on how to overcome the current crisis by identifying new buying patterns, new demand streams and ways of reaching customers and enhancing existing partnerships.

As a live session, members of the online audience will have the opportunity to ask questions via a Q&A function at the end of the discussion, and will also be able to share and exchange thoughts and ideas during a speed networking session immediately after.

Over three days, ATM Virtual, will also comprise of comprehensive webinars, live conference sessions, roundtables, speed networking events and one-to-one meetings. It will facilitate new connections and offer a wide range of online business opportunities.