ATM Virtual to host session on rise of OTAs

ATM

The Arabian Travel Market (ATM), organiser of ATM Virtual, will address the changes to the tourism industry amid the rise of online travel agencies (OTAs), the re-opening of operations post-COVID-19 and its impact on tour and attraction operators across the Middle East.

The session, OTAs and Distribution for Tours and Attractions Post-COVID, which will take place on the opening day of ATM Virtual on Monday, June 1, 16:00-17:00 GST (13:00-14:00 BST), will be hosted by co-founder and CEO of Arival, Douglas Quinby, the global research authority on the tours, activities and attractions sector.

Quinby will present exclusive new insights into the tours and attractions sector which, according to Arival, represented $254 billion in 2019, while outlining the impact COVID-19 has had on the industry and a global outlook.

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Representatives from some of the UAE’s leading attractions and tour operators will join Quinby during the session.

Quinby stated: “Digital, distribution and venture-backed online platforms have been ushering in a dramatic change, from how travellers plan and book, to how operators and distributors connect. This session will explore what this will look like post-COVID-19 and how this important sector of the tourism industry can prepare for the recovery phase.”

The debut ATM Virtual will feature a comprehensive schedule of webinars, live conference sessions, roundtables, speed networking events, and one-to-one meetings, as well as facilitating new connections and offering a wide range of online business opportunities.