Barceló Hotel Group is continuing its expansion throughout the UAE and wider MENA region under the Barceló Gulf umbrella.
The group recently acquired the five-star Dukes Dubai at The Palm Jumeirah, which is slated to be rebranded as a Royal Hideaway property.
Moving into 2019, Barceló Hotel Group boasts a hefty pipeline of upcoming projects, starting with its Al Jaddaf property, which will offer residents and guests of the UAE a taste of the Spanish hospitality giant’s services.
The brand’s next hotel in Dubai will mark the fourth Barceló hotel in the city and is on track to open its doors in Q4 this year. The property will house 376 rooms and suites, as well as an array of recreation facilities, state of the art meeting spaces and a variety of F&B concepts. Its central locality offers easy access to the airport and downtown district, catering to different types of travellers.
Vice president sales and marketing, Barceló Gulf, Ahmad Shaban-Fernandez elaborated: “We are firmly on track with regards to our expansion plan for the UAE and the MENA region. Through the introduction of new properties under the various brands of Barceló, we aim to cement a sound brand understanding within the local and international communities.”
Barceló Hotel Group first introduced Dubai to its offering via the Barceló Residences Dubai Marina, and the rebranding the Sharjah Grand hotel to fall within the group’s Occidental brand. This was shortly followed by the launch of the Occidental IMPZ Dubai Conference and Events Centre, conveniently located to service the needs of the 2020 EXPO community.