Barceló Hotel Group to operate DUKES Dubai – A Royal Hideaway Hotel


Seven Tides recently named Barceló Hotel Group as the new operator of its five-star DUKES Dubai, which is situated on the west trunk of the popular Palm Jumeirah.

The high-end property is to transform into DUKES Dubai – A Royal Hideaway Hotel. It will represent the very first property in the region under the Royal Hideaway Luxury Hotels & Resorts brand, whose portfolio comprises of hotels in exclusive destinations, infused with art and culture, authenticity, detail and discretion.

Spain-based Barceló Hotel Group has assumed operations of the hotel following the inking of a management agreement between CEO, Seven Tides, Abdulla bin Sulayem and chief development officer, Barceló Hotel Group, Jaime Buxó.

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Thrilled with the agreement, bin Sulayem of Seven Tides declared: “Barceló Hotel Group was appointed to manage DUKES Dubai because it is a dynamic and flexible hospitality company, operating 249 hotels across 22 countries, with a wealth of experience, running luxury international resorts and most importantly, fulfilling guest expectations.

“The Barceló Group also has its own wholesale and retail travel division incorporating 700 travel agencies on four continents, so we are also confident that it will be able to develop new niche markets for DUKES Dubai, as well as optimising our position in the key international markets,” he added.

Also commenting was Buxó: “Our partnership with Seven Tides further reinforces our growth strategy to expand our footprint across the UAE and indeed the Middle East over the next five years. The hotel is a stunning addition to Barceló’s growing luxury portfolio. Guest will experience first-class service coupled with exceptional facilities and vibrant surroundings on the iconic Palm Jumeirah, all making for a truly memorable stay.”

DUKES Dubai – A Royal Hideaway Hotel is home to 279 rooms, including 64 suites and a women-only Duchess Floor, plus 287 fully furnished hotel apartments. Facilities include a private beach, an indoor pool, an outdoor infinity pool, a state-of-the-art gym and six dining outlets.