Bawadi Mall in Al Ain has revealed an advanced mobile application which aims to keep its customers up-to-date on mall activities, events, promotions, new products and services, new openings, entertainment and more.
Marketing manager, Bawadi Mall, Bassam Saleh remarked: “We will be offering incentives for customers to download the app, such as discount vouchers, free vouchers and bigger chances to win Bawadi Mall Gifted Vouchers in a raffle draw and many ways of redeeming the prize.”
Saleh explained: “For the first time in the Middle East, the app will be integrated with Beacons technology, which will supply us with information on our customer’s behaviour as well as their preferred brands, products or services. This data can be used to push target alerts to each customer based on his interests. We look at rewarding frequent customers through this app.”
As well as the introduction of the new app, the mall is gearing up to launch its regular ‘Win Daily Campaign’, with a generous daily prize of Bawadi Mall gift vouchers up for grabs.
“We strongly believe that this campaign will result in increased footfall, while enticing customers, using Bawadi Mall app to get double the number of raffle coupons, practically doubling their chances of winning our daily prizes,” Saleh concluded.