Bedsonline has officially launched The Compass, a new online tool to support travel agent recovery efforts during this volatile time.
The platform has been designed to harness Bedsonline’s live data intelligence to provide travel agents with insights on the top current trending destinations in their source market. It also offers data on changes in the trends versus previous weeks; the average booking lead times; and a selection of the top properties available, featuring the very best rates and conditions.
Adding to this, The Compass equips Bedsonline users with powerful marketing capabilities that enable an agent to automatically create personalised, branded promotional campaigns with their own selection of hotels that they can then directly target to their customers via email, WhatsApp or any other relevant channels.
The Compass is available to Bedsonline’s travel agent partners at no additional cost. They can simply by log-in at bedsonline.com, with no need for registration.
Remarking on the development was marketing director, Bedsonline, Gareth Matthews: “The demand for travel is beginning to return, although of course there is still significant disruption and volatility that is regularly changing the status quo regarding the most popular source or destination corridors. As a leader in our sector we have access to a wealth of live booking data that we wanted to put at the full disposal of our valued customers.
“We´ve spent the lock-down period preparing The Compass – amongst other new tools and initiatives – to give our Bedsonline travel agent partners a powerful new platform to help them understand the market trends, access a curated set of top products in trending destinations, and provide them with powerful yet user friendly tools to help them market directly to the final consumer,” Matthews concluded.