Belgian Travel Summit successfully kicks off in RAK

Ras Al Khaimah Tourism Development Authority

Ras Al Khaimah Tourism Development Authority (RAKTDA) recently inaugurated the first edition of the Belgian Travel Summit (BTS), which is taking place until June 1 in the emirate.

The four-day summit is the first joint congress of the Belgian trade unions of travel agencies at a national Belgium level and witnessed the attendance of the Association of Flemish Travel Agencies (VVR) and the French speaking Union Professionnelle des Agences de Voyages (UPAV).

The summit is hosting a series of plenary sessions led by industry experts and visionaries focused on four key themes: Sustainability, Education, Digitalisation and Business Development. Key speakers include CEO, RAKTDA, Haitham Mattar and academic director, Solvay Brussels School, Murielle Machiels, among others.

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As part of his keynote speech, Mattar delved into how stainable tourism growth has been a part of Ras Al Khaimah’s destination strategy since 2016, with the vision to be a sustainable and competitive tourism destination and leading contributor to the Emirate’s economy – all in line with UNWTO 2030 Agenda for Sustainable Development.

He said: “We are delighted to host and welcome the first edition of the Belgian Travel Summit, as we get to showcase Ras Al Khaimah’s mesmerising coastline, scenic mountains, terracotta deserts, historic forts, and some of the most diverse and enchanting landscapes in the region to key members of the Belgian travel trade industry.

“As we look towards our goal of 1.5 million visitors by 2021 and 3 million by 2025, it is essential to personally connect with travel professionals from our source markets to further develop our partnerships with generalist and specialised tour operators, and to give travel advisors at travel agencies a real flavour of everything Ras Al Khaimah has to offer our visitors,” he concluded.

As part of the summit, the delegation is being introduced to Ras Al Khaimah’s diverse and spectacular sport, adventure, cultural and leisure offerings, including Jebel Jais Flight: The World’s Longest Zipline, golf, falcon shows, archery, cultural tours, desert safari, and Ghaf tree planting.