Best Western Hotels & Resorts recently wrapped up a successful 2019 Asia Members Meeting, which gathered delegates from all across Asia on Vietnam’s Phu Quoc island for a full day of immersive meetings, discussions and networking opportunities.
The theme of this year’s event, ‘Rolling Out A New Era’, provided an excellent opportunity for the company to update its Asian members on its exciting expansion plans and vision for the future. This is especially important now, following Best Western Hotels & Resorts’ recent acquisition of WorldHotels Collection, which helped to boost the company’s portfolio to 17 brands, ranging from economy to luxury.
The 2019 Asia Members Meeting was hosted at Best Western Premier Sonasea Phu Quoc, the newly opened upscale beachfront resort. A packed day of meetings, discussions and knowledge-sharing sessions included addresses by chief operations officer, Best Western Hotels & Resorts, Ron Pohl and managing director of international operations – Asia, Olivier Berrivin.
The conference also featured updates on the group’s sales and marketing strategy, revenue management, quality assurance, Medallia guest satisfaction surveys, Best Western Rewards loyalty programme and BW University online training.
The 2019 Asia Members Meeting concluded with the stylish Best Western Award Ceremony and Gala Dinner, which was hosted in the exotic surroundings of the resort’s Oasis poolside terrace.
“We were delighted to welcome our esteemed colleagues and partners to the golden shores of Phu Quoc for our Asia Members Meeting,” enthused Berrivin. “This is an extremely exciting time for Best Western Hotels & Resorts, as we continue ‘Rolling Out A New Era’ in Asia. Through our immersive full-day programme, which included insightful speeches, in-depth discussions and extensive networking opportunities, we are confident that this conference will help to drive our business forward.”
Asia is now home to home to seven of Best Western Hotels & Resorts’ industry-leading brands: Best Western, Best Western Plus, Best Western Premier, Vīb, BW Premier Collection, BW Signature Collection and SureStay Plus.