Best Western Hotels & Resorts has officially acquired WorldHotels, a renowned global hotel brand whose portfolio comprises 300 unique hotels and resorts spanning the globe.
“There is tremendous synergy between Best Western and WorldHotels,” said president and CEO, Best Western Hotels & Resorts, David Kong. “By joining forces in this new partnership, we will create competitive advantages for both companies.”
The WorldHotels brand will play a critical role in enhancing Best Western’s portfolio of offerings to include the upper upscale and luxury segments.
WorldHotels will maintain its distinctive personality and individuality, while benefiting from Best Western’s robust e-commerce platform, strong partnerships, award-winning loyalty programme, effective sales and marketing support, global distribution network and powerful revenue engines.
CEO, WorldHotels, Geoff Andrew also said: “Best Western is one of the largest, most respected and trusted hotel brands. As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels. Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets.”
In the coming months, Best Western will work to unlock WorldHotels’ potential by improving revenue delivery to its hotels, while protecting its independent identity. The hospitality giant’s platform and revenue engines will benefit WorldHotels and attract many more independent-minded, quality hotels to join the brand.