Best Western Hotels & Resorts has shed light on the new and improved BestWestern.com, which has been designed to optimise and streamline the customer experience.
The website now offers users highly visual, interactive elements and responsively adapts to the screen size of the device being used, whether it be a smartphone, tablet, laptop or PC.
President and CEO, Best Western Hotels & Resorts, David Kong enthused: “For five consecutive years, BestWestern.com has won Dynatrace’s Best of the Web. That said, we knew that we needed to demonstrate agility with our digital presence in order to continue connecting with today’s travellers. Our team made the decision to start fresh, building a flexible new digital platform that would really resonate with our customers.
“We believe the new site will earn just as many if not more accolades as the last and that it will further position Best Western as an innovator as we progress through our 70th birthday year,” he added.
BestWestern.com has significantly decreased the number of steps and clicks needed to complete a booking and additionally makes use of smart filters to assist travellers with finding the perfect hotel. The new site has also integrated Google’s Places API for mapping and nearby attractions, while modifying travel plans or cancelling online has been made easier for the user.
Chief digital officer, Best Western Hotles & Resorts, Greg Adams remarked: “Over the last 13 months Best Western has worked diligently to revitalise our customer serving technology. We are confident that our new brand website will enable us to engage with our guests in a more compelling, intuitive manner, delivering a superior customer experience along with increasing revenue for our hotel members.”