Best Western’s Vīb to take off with robust pipeline


Following its first US opening earlier this month in Springfield, Best Western Hotels & Resorts’ contemporary hotel brand, Vīb, has rolled out an extensive pipeline of upcoming hotels in Miami, Chicago, Los Angeles, Denver, Orlando and Calgary in the US, and Bangkok in Thailand.

Senior vice president and chief operations offer, Best Western Hotels & Resorts, Ron Pohl elucidated: “Vīb is a modern and upbeat brand that is a timely addition to Best Western’s growing, dynamic portfolio. By offering today’s travelers a boutique hotel experience, complete with unique social engagement and technology integration, the brand is enriching the travel experience and is truly representative of today’s Best Western.”

Vīb delivers the contemporary design and local authenticity that today’s travellers are looking for, with the comfort and value they’ve come to expect from Best Western. A place where originality is celebrated, innovation is a given and connectivity is a must, Vīb features unique services and amenities, including a stylish lobby and kiosk check in; virtual concierge; various F&B outlets; gaming pods; creative signature room design, featuring eConcierge technology; and more.

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The first Vīb-branded property debuted in Antalya, Turkey in January 2017, while the US debut took place on August 11, 2018 in Springfield, Missouri.
In October 2018, the launch of Vīb Sanampao in Bangkok will mark the brand’s Asia Pacific debut.