By the end of 2016, Dubai World Trade Centre (DWTC) will have hosted 63 consumer and entertainment events and will have welcomed more than a million visitors.
The calendar of events comprised theatrical performances and music festivals, consumer shows and sporting events.
Senior vice president – venues, DWTC, Ahmed Alkhaja commented: “The demand for multicultural attractions and family entertainment in the UAE has positively impacted the increase in domestic and international leisure tourism to Dubai. In addition to offering a world-renowned platform for the MICE industry, DWTC continues to broaden its consumer and entertainment event offerings to include a variety of home-grown and global events to its calendar, supporting Dubai’s tourism vision and goal to increase visitor footfall.”
Of the non-trade events hosted at DWTC in 2016, 18 consumer events welcomed over 300,000 visitors and 45 live events enticed over 700,000 visitors.
Popular events included: Cirque Du Soleil – Varekai, comedian Russell Peters, Disney Live, Ramadan Majlis, Dubai Sports World, Modhesh World, Middle East Film, Comic Con and others.
DWTC boasts a multipurpose indoor event and exhibition capacity of over 122,000m2.