Carlson Rezidor is upping the ante on its growth strategy in Africa, a key region for the company.
Within the first six months of 2016, the group inaugurated five Radisson Blu hotels serving the upper-upscale segment. These include: Radisson Blu Hotel Nairobi Upper Hill in Kenya (271 rooms); Radisson Blu Hotel, Marrakech Carré Eden in Morocco (198 rooms); Radisson Blu Residence in Maputo, Mozambique (187 luxury hotel apartments); Radisson Blu Hotel Abidjan Airport, Ivory Coast (261 rooms); and Radisson Blu Hotel 2 Février in Lomé (320 rooms).
The hospitality expert has also signed for four new properties including the first Quorvus Collection-branded hotel in Africa, (the 244-room luxury Emerald Grand Hotel & Spa in Lagos, Nigeria) and will also be marking its entry into its 28th country in Africa. Adding to this, the group will be introducing its Park Inn by Radisson brand to the Indian Ocean islands.
The group has signed for a new Radisson Blu Hotel Harare in Zimbabwe, a Radisson Blu Hotel in Durban Umhlanga and a Park Inn by Radisson in Quatre Bornes, the new commercial hub of Mauritius.
Speaking at the opening of the Africa Hotel Investment Forum, held at Radisson Blu Hotel 2 Février in Lomé, president and CEO, The Rezidor Hotel Group, Wolfgang Neumann said: “Africa is Rezidor’s biggest growth market. Our group’s total portfolio comprises 69 hotels in 28 countries, with over 15,000 rooms in operation or under development. Radisson Blu leads the way with more hotel rooms under development than any of the other 85+ hotel brands active in Africa today. Our ambition is to be the leading player in the travel and tourism sector across the continent.”
Executive vice president and chief development officer, Rezidor, Elie Younes added: “In the last 24 months, we have signed a new hotel deal in Africa every 37 days. And it’s not just about signing hotels; we are delivering our pipeline. We have opened a hotel in Africa every 60 days. In South Africa alone, we now have 14 hotels. In 2016 and beyond, we aim to maintain this great momentum by opening four more hotels in the second half of 2016.”
Younes continued: “The African continent is a powerhouse of exponential growth of the hotel industry. Rapid urbanisation and economic growth, combined with favourable demographics, has resulted in a shortage of quality internationally branded hotels. This means there are huge opportunities for sustainable and quality growth for world-class international hotel operators like Carlson Rezidor Hotel Group.”