CEO, Jannah Burj Al Sarab, Richard Haddad

Richard Haddad

Jannah Burj Al Sarab in Abu Dhabi has welcomed Richard Haddad as its CEO, who will lead the property during an anticipated influx of Muslim travellers to the region.

Assuming his position with over 25 years of experience, Haddad most recently served as the director of product development of Ras Al Khaimah Tourism Development Authority. In his new role, he will be tasked with leading the hotel’s growth strategy, increasing operational efficiency and overseeing the next phase of development.

Owner, Jannah Burj Al Sarab, Mohamed Bin Abdulaziz Almheiri remarked on the news: “Richard Haddad’s appointment is a strategic one that marks the beginning of a new, exciting growth phase for Jannah Burj Al Sarab hotel. He has a stellar reputation coupled with his deep institutional knowledge of the property and the Jannah brand, as well as the Arabian hospitality that we represent.”

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Throughout his career, Haddad held a number of managerial positions across hotel groups spanning the Middle East, such as Monroe Hotels and Vision Hotels. In his capacity as CEO, he will focus on creating a positive environment for staff, thus contributing to the quality of service offered at Jannah Burj Al Sarab Hotel.

Haddad said: “This is an exciting time for Jannah Burj Al Sarab as we firmly establish ourselves in the region as the luxury halal hotel brand of choice, as well as cement our footprint in the international market. As we ready for the increasing influx of Muslim travellers to the region, I am excited about this leadership opportunity and look forward to working with my expanded team to further elevate our guest’s experiences and uphold the traditions of which Jannah is so proud, whilst growing the property outreach.”