Cristal Group has welcomed Menno De Boer as chief operating officer.
De Boer assumes his new position with over three decades of industry experience spanning the Middle East, Europe and Asia Pacific regions. Throughout the last 30 years, he has gained an extensive understanding of hotel openings, revamps and consulting.
He most recently worked as the cluster general manager of the five-star Bayat Hotel by Cristal and Bayat Suites by Cristal in Saudi Arabia, and prior to that, he served as the hotel director of the NH Collection Barbizon Palace Amsterdam and the area general manager of Bavaria Regent Hotel in China.
As chief operating officer, De Boer will oversee the operation of the group’s 11 properties in operation and under development.
CEO, Cristal Group, Kamal Fakhoury enthused on De Boer’s appointment: “We are delighted to welcome Menno as our new chief operating officer. Menno has an established track record, and I am confident he will lead the group towards global success.”