Dubai Airports has announced a line-up of exciting activities at Dubai International Airport (DXB), involving food, music, dedicated services and special amenities, in celebration of the Chinese New Year on February 5.
The initiative is in line with Dubai Airports’ comprehensive ‘China Ready’ strategy, designed to boost traffic between Dubai and the 13 destinations in China served by DXB. In 2018, passenger traffic between DXB and China grew by six per cent to 3.5 million, with six airlines operating 205 weekly flights to 13 destinations.
As well as art, food, and musical performances, the hub has taken a number of integrated steps to engage Chinese travellers, from the installation of potable hot water dispensers, to the use of Mandarin language for communication, digital menus for select restaurants, along with digital channels such as the airport’s Wow-Fi product.
A growing number of retail and food concessionaires at DXB have now adapted and are offering Alipay, China’s most popular mobile payment platform, as a payment option.
In addition, Dubai Airports is deploying Mandarin-speaking May I Help You Staff at key customer touch points across the airport, while also providing four dedicated immigration counters at arrivals, hosted by Emiratis fluent in Mandarin, for visitors from China.
Finally, Dubai Airports has partnered with Department of Tourism and Commerce Marketing (DTCM) to include special passport inserts at immigration for arriving Chinese travellers, which will include a QR code that links with recommendations for events taking place across the city during Chinese New Year. Late last year, Dubai Airports also signed an agreement with China’s leading tour operator C-Trip.