Middle East-based mobile and online travel company, Cleartrip, has introduced an Arabic-language website to cater to the needs of its GCC users, providing them with localised browsing and booking capabilities.
The freshly launched website comprises content and promotions relevant to the GCC market and boasts useful features, tools and functionalities to ensure a seamless experience.
Adding to this, users can avail a number of tempting offers and benefits when booking via the Cleartrip website or mobile application.
With new trends paving the way to success, Cleartrip has reported that its website is witnessing heightened traffic from mobile users. During the first week of Ramadan, a jump of 30 per cent was recorded, while the recent launch of the Arabic language website is anticipated to further boost this number and stimulate more bookings.
Founder and CEO, Cleartrip, Stuart Crighton explained: “As the Middle East traveller becomes more discerning and tech-savvy and as the travel booking landscape shifts toward a more digital focus, the demand for in-language information and booking capability is on the rise.
“Cleartrip has emerged as a travel platform of choice for consumers across much of the Arabic-speaking world. We have grown by over 45 per cent year-on-year and Arabic speakers represent our fastest growing segment, their numbers increasing by triple digits. Bringing a dedicated Arabic website into our product mix will strengthen our value proposition among digital-first Arab customers and ensure our service offerings match the needs of this sizeable and growing audience.”
Crighton added that Ceartrip strives to make travel simple and hassle-free with a powerful, technology-driven booking platform that is easy to navigate and rich in content.
“The launch of the Arabic website is yet another important step toward achieving our goal of providing users in the GCC region with a seamless browsing and booking experience that evolves along with their needs,” he concluded.