Exclusively speaking to Natalie Hami, cluster director of sales and marketing, Emirates Grand Hotel & Apartments, Rohit Rattan shares all about the properties’ vision as well as the charm of the newly launched Emirates Grand Hotel Apartments.
TTG: How will you be promoting both Emirates Grand and Emirates Grand Hotel Apartments this year?
Both properties offer a niche product for the traveller, be it business or leisure, and hence, each has its own target market lined up.
Having said that both gear up for a good base business from the GCC market which has always remained strong for the hotel and now we hope the same reflects at the apartments too.
TTG: What existing and new feeder markets will you be focusing on?
This year we are heavily focusing on India, China and Africa.
TTG: How will Emirates Grand Hotel Apartments satisfy the needs of its guests?
The apartments are categorised as standard hotel apartments but nevertheless the offering we have for guests will certainly exceed their expectations in terms of the product and the service rendered is great value for money.
TTG: With Dubai being such a competitive market, what plans do you have in place to keep a competitive edge?
We plan to expose the product to all markets possible and keep it diverse.
We would like to differentiate ourselves by offering a very competitive pricing on a product that comes with the advantage of location together with the service rendered considering that there aren’t many of the same category in this stretch currently.
TTG: What can guests look forward to over Ramadan? Will you be introducing any particular promotions?
Our Ramadan offering will be at Emirates Grand Hotel and all guests from the apartments can avail the facilities being part of the same umbrella.
We have already rolled out our Ramadan specific promotions and expect a good flow not just from in-house guests but also from the neighbouring ends which comprises of residents and office staff.