Alma Au Yeung is the new corporate director – strategic projects and partnerships of Emaar Hospitality Group.
In her capacity, Yeung will take responsibility for driving the group’s strategic alliance with Expo 2020 Dubai. Adding to this, she will be involved in planning, managing and executing various private clubs, F&B outlets and catering sites within the Expo 2020 Dubai site, developing strategic plans to drive incremental business growth prior to and during the much-anticipated global event by selling rooms, events and F&B.
Finally, Yeung will focus on the guiding spirit of Expo 2020 Dubai – ‘Connecting Minds, Creating the Future’ – and its three sub-themes, Opportunity, Mobility and Sustainability, to build new strategic partnerships, market awareness and business opportunities.
Yeung brings a wealth of experience to her new role, having held senior management roles for over a decade, including that of group director, lifestyle events, sponsorship and partnership, at Emaar Hospitality Group. She was responsible for the development, planning and management of the Group’s varied lifestyle events and ensuring that the highest standards were upheld.
Yeung holds a diploma from University of London with majors in Account, Commerce and Economics.