DAMAC Properties is at ATM with the aim of sharing its latest news to attendees.
The company revealed at the show that in the two years since its inception, DAMAC Hotels & Resorts, the company’s hospitality arm expects the number of its keys across the GCC will reach 15,000 by 2021.
The hospitality arm includes four distinct hospitality operators – AYKON Hotels & Resorts, DAMAC Maison Royale, DAMAC Maison and DAMAC Maison De Ville – each with a unique offering and experience to cater to various customer segments.
Managing director, DAMAC Properties, Ziad El Chaar said: “As Dubai is gearing up for global events such as Expo 2020, it is the vision of Vice-President and Prime Minister of the UAE and Ruler of Dubai, HH Sheikh Mohammed bin Rashid Al Maktoum for the emirate to welcome a record number of visitors annually. This, coupled with the availability of new leisure destinations and the intensive efforts of the government and tourism bodies to promote the emirate as a destination to new high potential markets, we can say with confidence that the hospitality and hotel industry will continue to gather momentum and expand to keep up with the demand on quality accommodation. Dubai’s occupancy rates have remained in the high-80’s and will continue to do so with such events on the emirate’s tourism agenda.”
“With DAMAC Properties’ hospitality brands, we cater to seasoned travellers that are looking for premium hotel accommodation. Realising that one size does not fit all, our hospitality offering spans the range from high-end luxury suites with bespoke services for discerning travellers to hotel apartments with extra room and convenient kitchen facilities for travellers with families who demand luxury but are more price-conscious,” El Chaar said.
According to research firm Jones Lang Lasalle (JLL), more than 41,000 new rooms are expected to be added to Dubai’s available hotel rooms by 2019, to accommodate the more than 20 million visitors annually that the Government of Dubai is aiming to achieve by 2020. With the significant boost in the number of hotel rooms and apartments that DAMAC Hotels & Resorts will manage, and properties to be managed under the DAMAC Maison brand accounting for a majority of the added rooms, it is reportedly set to become one of the largest hospitality operators in the Middle East.
Further news shared by DAMAC Properties is that the new AYKON City development now presents its latest tourist attraction, AYKON Dare.
Situated at the crown of the tallest tower in AYKON City, daredevils can venture out onto the roofline at over 285m below. The attraction is modelled on the experiences offered by the EdgeWalk at Toronto’s iconic CN Tower or the Sky Tower’s SkyWalk in Auckland.
Accessible from the 78th floor lounge and dining room, visitors walk out onto the landing platform before beginning their ascent, where they are harnessed to the safety rail leading up the roofline to the upper level.
Visitors can also step up and out into the glass-floored viewing capsule in the tower’s AYKONIC DAMAC’s ‘D’.
The AYKON Dare experience is carefully controlled by trained professionals using state-of-the-art safety equipment and is expected to last around 45 minutes to an hour.
DAMAC Properties has also launched an exclusive collection of hotel spa villas in the heart of the serene AKOYA Oxygen master development.
The hotel spa villas form a community designed to offer the tranquillity of a retreat at home, and is set within the lush green environment of AKOYA Oxygen in Dubai. The limited edition hotel villas come standard with a private garden spa, providing a choice of Jacuzzi or sauna, and are fully furnished, in addition to being serviced, for the ultimate experience in luxury.
Senior vice president, DAMAC Properties, Niall McLoughlin said: “The hotel spa villas at AKOYA Oxygen are designed for those who seek serenity and relaxation in the most convenient location – their home. With the hectic lifestyles of nowadays, spas are frequently visited for relaxation and wellbeing, and people travel far at times just to relax and unwind. Just imagine if one can enjoy the spa and lift their spirit without ever having to leave the comfort of their home.”
The project is set around the Trump World Golf Club, Dubai, an 18-hole championship-standard golf course which is being designed by world famous golfing legend, Tiger Woods. The course will be managed by The Trump Organization, which has become one of the most influential golf course operators in the world.