Danat Al Ain Resort to drive tourism growth in Al Ain

Danat Al Ain Resort

Danat Al Ain Resort has announced plans to supplement the growing tourism and hospitality industry of Al Ain city, by lining up new partnerships and expanding its offering. 

The announcement closely follows the appointment of new general manager to the property, Khaled Sharabassy, who is eager to see Al Ain push forward with a renewed focus on various tourism aspects, including the cultural, leisure, sports, educational and medical sector.

He stated: “Al Ain City will see a wealth of activities in different industries and is expected to attract not only city travellers but international tourists as well. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is very active towards highlighting Al Ain both locally and internationally as the center of heritage in the UAE.

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Sharabassy noted that since last year, DCT Abu Dhabi has put a great focus on promoting the city through local and international road shows, familiarity trips and other marketing mediums.

“This kind of diversity, where we get to see different segments come to Al Ain, is very healthy and we, as Danat Al Ain Resort, have successfully begun to get our share out of this, which is really a great achievement for us,” he stressed.

For Sharabassy, the emphasis on luxury hospitality also plays a big part in increasing the city’s tourism. Under his management, several projects and experiences are already in the pipeline to coincide with the city’s varied programmes.

Over the remaining months of 2018 and in 2019, the resort is anticipating an influx of visitors from around the world, with city-wide activities including the beginning of the new school year, opening of new landmarks and the upcoming FIFA Club World Cup UAE and AFC Asian Cup. “For this, we have started to work on renovations for the rooms and bathrooms which we are taking floor by floor, revamped recreational experiences, new food and beverage offers, MICE services and sporting activities,” he explained.

Apart from targeting family and couples for staycations, Danat Al Ain Resort has also introduced exciting offers for its array of dining outlets, beginning with a family-themed Friday brunch at the all-day dining restaurant, Arabesque, as well another Friday brunch at McGettigan’s Al Ain. In the coming months, the property will be introducing live entertainment in the Italian venue, Luce and daily game nights at Shooters.

Sharabassy concluded: “Out of the figures we see in the books and the projects happening, we are expecting an occupancy rate of around 80 per cent to 90 per cent for the rest of the year. This has already started with the 95 per cent occupancy rate we had during Eid Al Adha, and we hope to carry on with this strength and drive going forward.”