Danat Hotels & Resorts rebrands Abu Dhabi’s well-known Mercure City Centre Hotel

Novel Hotel City Centre

Danat Hotels & Resorts successfully took over the management of Mercure City Centre Hotel in Abu Dhabi on March 1, which will now operate as Novel Hotel City Center – a new brand.

The hotel, which has been in operation since 1979, stands in the centre of the UAE capital’s business district. In an ideal location for business and leisure travellers, it is within arm’s reach of the scenic Corniche stretch, popular shopping destinations and Abu Dhabi International Airport.

Guests to the Novel Hotel City Center can make the most of various dining and nightlife venues, conference and event spaces, including a well-appointed ballroom, and a swimming pool and gym.

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Operations director, Danat Hotels & Resorts, Manoj Kanwal enthused on the development: “We are delighted to add another city hotel to our rapidly expanding Danat Hotels & Resorts portfolio in the UAE. Novel Hotel City Center is a perfect choice for travellers coming to the capital on business or leisure. By aligning with our Danat brands, Novel Hotel City Center – with Welcome to a Better Experience – will benefit our brand essence that is enjoyed by our current guests.”

Kanwal continued: “We are excited to welcome guests with the re-launch of Abu Dhabi’s primary hotel as a new brand of Danat Hotels & Resorts. We look forward to providing exceptional service and management to bring a renewed level of success for hotel.”