DCT Abu Dhabi announces tourism is slowly picking up

DCT Abu Dhabi

According to the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), hotel occupancy rates in Abu Dhabi have risen by three per cent year-on-year since July 1 and are expected to rise further with the launch of initiatives within the emirate aimed at boosting the sector.

DCT Abu Dhabi has been working closely with industry partners and stakeholders to introduce a number of initiatives to aid hotels and cultural attractions in reopening.

The ‘Go Safe’ certification programme is amongst the initiatives rolled out to boost consumer confidence and the tourism sector within Abu Dhabi simultaneously. The programme aims to regulate hygiene standards across all hotels in Abu Dhabi through implementing a strict set of guidelines across all tourism destinations including malls, restaurants, museums, public beaches, theme parks and other attractions. To date, more than 80 per cent of hotels in Abu Dhabi have started the process to become ‘Go Safe’ certified, with W hotel and Louvre Abu Dhabi amongst first venues to obtain the certification.

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UFC Fight Island, which is taking place on Abu Dhabi’s Yas Island from July 11 to 25, is another major step towards rebooting tourism in the capital of the UAE. Abu Dhabi is hosting over 1,632 local crew members, as well as 609 international delegates flying in as part of 63 commercial flights.

Executive director of tourism and marketing, DCT Abu Dhabi, HE Ali Hassan Al Shaiba declared: “Abu Dhabi has long been known for its unparalleled hospitality and diverse range of offerings. The progress we have seen since the start of this month was achieved by simply leveraging our offerings and the existing high standard of hospitality, to help us speed up the enlivenment of our sector and elevate further from that point.

“The support we have received from government authorities has also been a key driver in the progress of the tourism sector. Their handling of the current situation has been beyond exceptional, providing us with a sense of optimism for the future of our destination and sector,” he added.

The government has also offered its share of support to the tourism industry via a range of schemes, including up to 20 per cent rental rebates for restaurants, tourism and entertainment facilities, and a suspension of tourism and municipality fees for sector players for 2020.

Hotels in Abu Dhabi have started opening after adhering to guidelines set out earlier this month following an extensive period of sterilisation.