DCT Abu Dhabi concludes biggest UK promotional roadshow to date

DCT Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has wrapped up its annual roadshow around the UK.

Events held at the Chester Grosvenor hotel and Etihad Stadium in Manchester on June 4, and Searcy’s at The Gherkin in London on June 6, were deemed very successful.

Country manager – UK and Ireland, DCT Abu Dhabi, Jane Dawkins said: “This roadshow has been our best yet, with our highest number of roadshow attendees who have been wowed by Abu Dhabi, thanks to our stakeholders.


“We hope we’ve given agents the knowledge and drive to continue selling the destination into the summer months and beyond, thanks to great hotel offers and an increase in flights from our partners at Etihad Airways. There really has been no better time to sell Abu Dhabi,” she concluded.

The roadshow, held in partnership with Etihad Airways and Experience Hub (the company behind Yas Island), gave 178 agents, tour operator reservation staff, and product managers the opportunity to learn about what makes Abu Dhabi such an extraordinary destination from 17 stakeholders.

Attendees were provided with destination information and hotel updates, as well as details of the partnership between DCT Abu Dhabi and Expo 2020, which will take place in the UAE from October 2020. Agents also heard about the recently opened Qasr Al Watan site, located in the Presidential Palace, and details of Etihad Airways’ recent increase in flight numbers and its Extraordinary Abu Dhabi Pass, which offers amazing discounts and special offers to visitors.

The roadshow started in Chester over breakfast, followed by an evening event at the Tunnel Club, at Manchester City’s football stadium. The evening in London offered guests unparalleled views across the capital from the 40th floor of The Gherkin, along with food and drinks. All the events ended with a prize draw, in which 20 of the agents won prizes of holidays to Abu Dhabi by proving their destination knowledge.

Stakeholders in attendance included representatives from Abu Dhabi National Hotels, Anantara Hotels & Resorts, Arabian Adventures, Bab Al Qasr Hotel, Dusit Thani Abu Dhabi, Etihad Airways and Etihad Holidays, Experience Hub, Expo 2020, InterContinental, Jumeirah Hotels and Resorts, Magic Arabia, Rixos Hotels, Rotana Hotels and Resorts, St. Regis Abu Dhabi, Yas Hotel and Yas Marina Circuit.

The UK maintains its position as the leading European source market and the second largest overseas market for Abu Dhabi, having seen a rise of six per cent in UK visitors during 2018, with numbers reaching more than 277,000.