The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) successfully concluded its attendance at this year’s Arabian Travel Market in Dubai.
The Abu Dhabi pavilion comprised 69 participants, 54 booths and six areas, and spanned 745m2. All Abu Dhabi participants used the show as a platform to network, forge new partnerships, boost the emirate’s profile and promote Abu Dhabi as a leading tourist destination.
Abu Dhabi is forever working to bolster its reputation as a global destination of distinction, with the emirate having witnessed a healthy 13.62 per cent increase in hotel guests since the beginning of 2016. Cultural tourism is somewhat of a buzzword in the emirate, with more than 2.6 million visitors of the total 10 million visitors in 2018 specifically attracted by Abu Dhabi’s impressive cultural assets. Meanwhile, the UAE capital has witnessed a huge boost from the blossoming cruise sector, which contributed to 2018’s record numbers by bringing in more than 350,000 visitors last year.
Destination marketing director, DCT Abu Dhabi, Saeed Rashed Al Saeed said: “At this year’s ATM, we continued to successfully position Abu Dhabi as a distinctive global destination offering unique attractions and experiences as well as rich cultural heritage. DCT Abu Dhabi continues in its mission to implement policy and build infrastructure which resonates with tourists globally. Our success in this thus far is evidenced by the continually improving visitor statistics we publish year-on-year. In attracting more than ten million visitors last year, we surpassed our original targets by some distance, proving that the robust strategic plan we devised is paying off.
“ATM is one of our key annual events, and this year, as with every edition, we took advantage of valuable networking opportunities, learned about industry developments, and promoted the emirate to the most relevant audiences. Our partners and stakeholders across the public and private sectors play a pivotal role in supporting our vision and we were able to hold many productive meetings on the sidelines of the event,” Al Saeed added.
During ATM 2019, DCT Abu Dhabi shed light on numerous things, including the emirate’s cruise proposition, its ever-expanding portfolio of attractions, experiences and events, as well as a new online events calendar.
Marking a first, DCT Abu Dhabi’s stand also featured Hotels Duty Free, an Abu Dhabi-based company that specialises in servicing hotel guests in the emirate.