The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is gearing up for its participation at ITB Asia, which commences today (October 17) in Singapore and runs until October 19.
The Authority is leading a delegation of the emirate’s key tourism stakeholders, including tour operators, heritage and cultural attractions, destination management companies and Etihad Airways, among others, aiming to highlight Abu Dhabi’s abundant offering.
The DCT Abu Dhabi delegation is also joined in Singapore by representatives of Sheikh Zayed Grand Mosque, which has been voted the world’s second popular attraction by TripAdvisor. Other stakeholders who will be present include representatives from Louvre Abu Dhabi, Yas experiences, Hala Abu Dhabi and Nirvana Travel & Tourism.
Throughout the event, DCT – Abu Dhabi will primarily work to develop strong partnerships and marketing initiatives, which will act to reinforce Abu Dhabi’s reputation as a destination of distinction internationally and leverage its appeal, while building awareness around the emirate’s destination campaign.