The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched an upgraded events website, as part of its strategy to boost attendance at a range of the emirate’s events in 2019 and beyond.
The rebranded website, entitled Abu Dhabi Calendar, aims to attract greater levels of web traffic with a new look and feel that better communicates with DCT Abu Dhabi’s priority target markets and key audiences in India, China, Australia, the Middle East, the USA and Europe.
Speaking on the upgrade was executive director of marketing and communications, DCT Abu Dhabi, Ali Al Shaiba: “Through making specific improvements to our website, DCT Abu Dhabi will be better placed to publicise the full range of programming and events we have on offer across Abu Dhabi, increasing footfall to events and increasing the volume of ticket sales.
“The Abu Dhabi Calendar rebrand shows our commitment to digital innovation and we see this fresh, new and bold calendar as a means to help residents and visitors alike. Users will be able to access all the latest information about upcoming events taking place in Abu Dhabi in 2019 – from music to art, culture to tourism and everything else in between,” he added.
DCT Abu Dhabi also introduced the www.inabudhabi.com platform, which will act as a personal guide for visitors planning trips to a wide variety of events taking place across Abu Dhabi and will be even bigger than any of the previous editions.