The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) recently led a delegation of Abu Dhabi tourism stakeholders to Almaty in Kazakhstan and Kiev in Ukraine, to shed light on the city’s tourism offering.
The promotional roadshow was held to strengthen bonds with key stakeholders in these specific markets and capitalise on the newly-relaxed visa rules for Kazakh and Ukrainian travellers. Since the start of 2018, Ukrainian travellers have been granted visas on arrival when reaching Abu Dhabi, while Kazakh visitors can now get a free visa for 30 days upon landing in the UAE.
The Abu Dhabi delegation comprised of representatives from Etihad Airways, Yas Experiences, Yas Viceroy, St. Regis Abu Dhabi, Fairmont Bab Al Bahr, Saadiyat Rotana, Royal Rose, InterContinental Abu Dhabi and Al Raha Beach Hotel.
In Almaty, the roadshow welcomed over 90 local travel trade experts who were informed of Abu Dhabi’s eclectic offering, as well as upcoming attractions such as Warner Bros. World Abu Dhabi on Saadiyat Island. Detailed presentations were followed by networking opportunities.
Country manager – CIS office, DCT Abu Dhabi, Edward Grigoriev enthused: “This event was a great success, and with the new visa rules as well as promotional events such as this, we hope that visitor numbers from Kazakhstan to Abu Dhabi will grow by 20 per cent this year. We have positive expectations from the Kazakh market as we are already seeing the number of guest nights in the UAE capital from Kazakh visitors growing steadily.”
In Kiev, DCT Abu Dhabi invited delegates to meet over 120 tourism and travel stakeholders in order to raise awareness about the emirate’s offerings and get a clear overview of the market.
Grigoriev commented on this part of the roadshow: “The Ukrainian market already showed 59 per cent growth this year – an impressive increase given the fact that there is no direct route between Kiev and Abu Dhabi and that this flow comes mostly from other emirates. This clearly demonstrates Abu Dhabi’s status as a preferred destination for tourism for Ukrainian families.”