Eager to bolster Yas Island’s events offering, The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has joined hands with Miral, Abu Dhabi’s ‘creator of destinations’.
This partnership is expected to have an economic impact of $315.8 million over the coming two years and stimulate 17,000 additional hotel guest night bookings in Abu Dhabi.
This new alliance is driven by Abu Dhabi’s Development Accelerator Programme, Ghadan 21, which was launched by HH Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces in 2018.
In alignment with Ghadan 21, DCT Abu Dhabi and Miral will work together to create an annual calendar of events for Yas Island, to enhance the UAE capital’s tourism industry, which is one of the emirate’s most important growth sectors.
Undersecretary, DCT Abu Dhabi, HE Saif Saeed Ghobash declared: “Through this new partnership with Miral, the leisure and entertainment proposition on Yas Island will be enhanced further, bringing even more high profile, world-class events to the destination, which will translate into greater numbers of overseas visitors to the emirate.
“This will not only expand the cultural offerings of the emirate, but will also catalyse economic benefits for Abu Dhabi, including for the hospitality sector, all of which will ultimately reinforce Yas Island’s position as a regional hub for world-class events and activations,” he added.
Miral will collaborate with DCT Abu Dhabi to bring some of the most exciting global acts and performances to Yas Island. Upcoming events include the UFC mixed martial arts event, Eminem in concert, comedian Trevor Noah’s show and the Taste of Abu Dhabi event. Other major events will be announced later in the year.
CEO, Miral, Mohamed Abdalla Al Zaabi said: “As contributors to the experience economy, we aim to draw strength from our strategic partnership with DCT Abu Dhabi to continue providing new and compelling experiences to guests from around the globe. Driven by Ghadan 21, we are focused on harnessing the power of innovation to shape unique visitor experiences and further enhance Abu Dhabi’s growing leisure and entertainment space.”