A destination with centuries of fascinating history to be uncovered and a profoundly rich culture to be absorbed, Germany remains a prodigious travel hotspot in Europe. Aleksandra Wood explores.
Expertly combining metropolitan elements with untainted nature, and archaic sites with world-class business hubs, this omnipotent country never ceases to meet even the highest of expectations.
Highlighting Germany’s charm exclusively to TTG was managing director, Germany, Austria, Switzerland, Poland and the Czech Republic, Avis Budget, Martin Gruber: “Germany has a number of great tourist attractions on offer, from lively cities like Berlin, Hamburg or Munich, to beautiful natural surroundings.
“In the north, the landscape is characteristically flat, leading to the beaches of the Baltic and North Sea. In the south, visitors can explore the rough beauty of the Alps, navigating through the many trails, rivers and lakes.”
The fascinating country is also home to a wide variety of picture-perfect castles and stunning architecture from previous centuries, while millennials and those yearning for adventure are also enticed by new and modern highlights.
Delving deeper into the core of the nation’s everlasting appeal, Germany’s cosmopolitan cities represent the pieces to the exquisite puzzle that make the country the touristic powerhouse that it is today. TTG seeks to uncover some of the cities’ most profound attributes and developments.
CITY ON THE RHINE
One of the country’s most diverse cities, Düsseldorf, plays host to exciting events each year, including carnival season, which entails an enormous fun fair at the river Rhine; the Grand Depart of the Tour De France 2017; Japan Day; the annual Vogue Fashion Night and many more.
General manager, Breidenbacher Hof, A Capella Hotel, Cyrus Heydarian spoke to TTG about the city: “Düsseldorf offers everything a metropolis has to offer but at the same time, Düsseldorf is a walking city, where everything is reachable within a 10-minute walking radius of the hotel.
“Visitors praise the city for its cleanliness and high-level of safety. Mercer Consulting ranked Düsseldorf as the sixth best city internationally for Quality of Lifestyle and Living, while National Geographic Traveller placed Düsseldorf among the best short-range weekend break destinations on ‘The Cool List 2017’,” he added.
2016 proved to be a fruitful year for the city, with world-class trade shows creating high demand for the location and a noticeable increase in international direct flights to and from the city,
A result of the ever-rising frequency of visitors brought forth by such developments, Düsseldorf’s Breidenbacher Hof, A Capella Hotel has revamped its offering with a head-to-toe makeover of all its rooms and suites, and impressive upgrades to the Capella Bar, the Living Room and the lobby lounge.
Munich, the Bavarian capital of 800 years and the home to the famed festival Oktoberfest, emanates both modern and unrefined allure, as highlighted by general manager, Hotel Vier Jahreszeiten Kempinski München, Axel Ludwig. “Munich offers a large variety of interesting attractions and sights. Some of the key highlights are certainly the famous square Viktualienmarkt, the BMW Museum and the Olympic Stadium. The city offers fantastic museum scenery, such as the Brandhorst Museum and the Pinakothek der Moderne.”
This year, the city is witnessing impressive projects such as the launch of the Jochen Schweizer Arena – an adventure park offering incredulous activities such as body flying, surfing, nature trails and more. Another stellar attraction set to inaugurate in the fall of 2017 is the APASSIONATA Show Palace, an unprecedented horse show, featuring energetic dance and acrobatic performances. The event will showcase the world’s most beautiful horses and international traditions of equestrian art.
EUROPEAN ROLE MODEL
And one cannot miss out on the nation’s wondrous capital that is Berlin. This city’s tourism industry has witnessed a healthy rise over the past year, with overnight stays increasing by 2.7 per cent to more than 31 million, and international visitors exceeding five million.
“Berlin has become one of the top tourist destinations and is considered a role model around the world,” said Senator, Economics, Energy and Public Enterprises, Berlin, Ramona Pop.
“Our success in the tourism industry is thanks to our creativity, welcoming culture and the hard work of the hotels and other partners in the tourism sector.”
Dubbed the ‘365/24’ city by visitBerlin, a dazzling selection of events, exhibitions and entertainment awaits travellers at this city that knows no limits.
The recent ITB Berlin, the opening of the Barberini Museum and the upcoming Berlin Fashion Week are some of the most prominent event highlights of this year, as well as the recent opening of the Barenboim-Said Akademie – the brand-new concert hall training young musicians from the Middle East.
In order to ensure unfaltering growth, the city strives to entice key international markets and expand its outreach across the globe, as clarified by CEO, visitBerlin, Burkhard Kieker: “Berlin has asserted itself in a difficult international environment as one of the top three European destinations. To continue our success, we must improve the connections for intercontinental visitors. After years of growth, it is time for all parties to work together to create a tourism infrastructure for the future.”
As Germany’s dynamic cities work in unison to present an ingenious offering to travellers worldwide, it comes as no surprise that the almighty destination is ever-blossoming.