Destination Switzerland


Well known for its craftsmanship of some of the world’s most coveted products, the breath-taking destination of Switzerland continues to captivate visitors. Natalie Hami discovers.

Home to over 450 varieties of cheese and internationally renowned for its high-quality chocolate, Switzerland certainly has much to impress upon residents and travellers alike. Whether it is trying its expert hand at either of these crafts, Switzerland never ceases to lure visitors with its all-year-round charms and dreamlike landscape.

Marketing and communications manager, The Chedi Andermatt, Isabel Frey explained to TTG that despite the country’s small size, it awes visitors with its diverse offering.

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“There is the beautiful nature with mountains and lakes on one side and there are beautiful cities for shopping and cultural events on the other side, paired with a high-class level of hospitality and service standards. It is an ongoing process to keep this attraction for visitors and a lot of passion in the tourism industry and hospitality industry is needed.”

Offering its guests enviable views of the Swiss and French Alps, Chalet RoyAlp Hotel & Spa’s board director and managing director, Philippe Attia elucidated on the noteworthy role that nature plays in Switzerland’s tourism allure.

“Switzerland is a country which is characterised by more attention to nature. This form of tourism, more respectful of conservation of natural resources, helps to raise awareness about the enormous value of the mountain areas,” said Attia, adding that there exists a great awareness regarding landscape protection and being respectful of natural beauty in all mountain areas.

Indeed, it appears that visitors are not the only ones in awe of Switzerland’s rural beauty, with a number of hospitality groups recognising the country’s value and introducing new properties to the destination. These include the new Bürgenstock Resort, opening this summer in the Lake Lucerne Region; another 24Hours Hotel in Zurich this April; and Zurich’s first hotel from the budget designer hotel brand, Motel One, slated for summer 2017.


With Switzerland’s dramatic landscape serving as a perfect backdrop, Switzerland Tourism has launched its new ‘Nature wants you back’ summer campaign, promising visitors the chance to enjoy either an adrenaline-packed holiday or one of rest and relaxation.

In a similar vein, a number of major hotels are looking to captivate visitors with a myriad of activities, catering to all tastes. One such luxury property is Hotel Royal Savoy Lausanne. According to the hotel’s director of sales and marketing, Jacky Tresch, it will be taking full advantage of the 1,500m2 garden and 100 year-old trees in Lausanne, by organising events and summer happenings from May onwards.

“There will be picnics on the lawn and the terraces are a wonderful place to dine and soak up the summer atmosphere. There will be a dedicated communication and marketing campaign to make sure that everyone has the opportunity to come and enjoy the warm hospitality from all the Royal Savoy team.”

With its heart set on making clientele fall in love with both The Chedi Andermatt and the destination of Andermatt, Frey told TTG that the five-star luxury property has something for everyone during the summer months, ranging from golf, hiking, mountain biking and fishing to wellness and relaxation at The Spa & Health Club.

Meanwhile, Chalet RoyAlp Hotel & Spa is not shying away from satisfying the needs of both spa enthusiasts and adrenaline junkies, as according to Attia, there are plans in the works to develop the property into a place of ‘sanctuary and spiritual renewal’.

“This will include a multitude of options such as rejuvenating activities and practices in the Spa by RoyAlp, yoga, pilates, swimming, outdoor activities such as walking, visiting preserved areas and lakes in the mountains, in addition to cycling and bird-watching.”

More extreme sports on offer will include paragliding and mountaineering.

In addition, seeking to accommodate health devotees is Grand Resort Bad Ragaz, located in Eastern Switzerland amidst the picturesque mountain landscape of the Heidiland region. The luxury property’s director of sales, Mirjam Meier told TTG: “As Europe’s leading wellbeing and medical health resort, we are constantly working on improving our wellness and health offer. By creating new needs-based programmes and rituals, we want to make sure that our health-conscious guests will get the maximum out of their stay.”

According to Meier, Grand Resort Bad Ragaz will be introducing new unique wellness and health offers including ‘haki rituals – art of holistic touch’ for a clear head, ‘Work-it-out Days’ targeting fitness-focused guests, a ‘Stay Young’ programme, which is a mix of weightloss and detox, as well as Alpine yoga retreats.


Boasting an impressive all-year-round tourism product, it seems inevitable that Switzerland would appeal to a variety of markets around the world, including the GCC market.

Business development manager, Grand Hôtel du Lac, Vevey, Nina Molling Califano explained to TTG that the five-star Relais & Chateaux property on the shores of Lake Geneva will be focusing on the GCC as one of its main markets along with the US and domestic markets.

Meanwhile, Tresch of Hotel Royal Savoy Lausanne elaborated that the hotel’s clientele is divided in two equal parts of leisure business and corporate/groups business.

“The leisure segment includes all countries around the world with a specific emphasis on the Middle East (GCC) and Russian markets.”

Meanwhile, the hotel’s corporate clients primarily come from Switzerland (Lausanne, Geneva, Bern, Basel and Zurich).

A contemporary and cultured destination, Switzerland is successfully catering to a plethora of visitor tastes, all within a backdrop of magnificent scenery.