On a mission to shed light on the city’s diverse landscape and culture as well as its touristic offerings, Abu Dhabi’s tourism industry is participating in full swing at the currently running World Travel Market London 2015.
Led by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), the Abu Dhabi pavilion boasts almost 100 products, including hotels, resorts, attractions, tour operators and destination management companies, many of which are new-to-market.
Director promotions and overseas officers, TCA Abu Dhabi, Mubarak Al Nuaimi remarked: “The UK remains the leading European market for visitors to Abu Dhabi with guest arrivals rising 16 per cent year on year to 142,134, delivering 586,521 guest nights across the emirate, which is a significant rise of 10 per cent on the previous year.
“WTM is a perfect platform for us to build on our successes and ensure we meet our target of a 20 per cent increase in UK guests staying in our 163 hotels and hotel apartments and to increase their length of stay, which is currently 4.13 nights. Key to achieving our ambitious target is building on our existing relationships with agents and tour operators and establishing an even wider business network. We are confident of meeting these expectations by working with our stakeholders in highlighting our fabulous destination,” Al Nuaimi added.
Throughout the show, the Abu Dhabi pavilion will emphasise the diverse nature of three destinations: the city of Abu Dhabi; Al Ain, the emirate’s heritage heartland; and Al Gharbia, the emirate’s Western Region.
Focus will be put on Yas Marina Circuit, which is hosting the Formula 1 Etihad Airways Abu Dhabi Grand Prix from November 27-29; Abu Dhabi Classics, the international concert season, which runs until May 2016; the Louvre Abu Dhabi, the Zayed National Museum and Guggenheim Abu Dhabi – all under construction on Saadiyat Island; and the new state-of-the-art Abu Dhabi Cruise Terminal which is set to open on December 13.
Also present in London will be TCA Abu Dhabi representatives who promote the emirate’s rich maritime heritage of pearl diving, especially on the islands of Sir Bani Yas and Delma.