Fujairah Rotana Resort & Spa has opened its arms to Raza Abbas who is to serve as the new director of business development.
Bringing almost 15 years of hospitality industry experience to the team, Abbas has worked in Switzerland, the UK, Pakistan and UAE. He is a versatile senior manager and seasoned sales professional.
Abbas comes from the UK and studied Hospitality Management at Queen Margaret University in Edinburgh. Prior to his new position, he worked as the cluster associate director of sales in Hilton Hotels & Resorts Dubai.
Throughout his career he has held various positions such as senior sales manager, sales & marketing manager, assistant front-office manager and restaurant manager.
Abbas has also been involved in the pre- and post-opening phases of hotels, the complete department employment phase, the structure, trainings and standard operational procedures. These include: Double Tree by Hilton Ras al Khaimah Hotel, Hilton Dubai Jumeirah The Walk and the conversion of Hilton Al Hamra Fort Hotel & Beach Resort.
Enthusing on his new role, Abbas said: “I am delighted to join and work for Fujairah Rotana Resort & Spa. I am sure that, with my new remarkable team and my diverse experiences, we will exceed our goals and work together towards the success, leading the resort’s performance at its highest rate with the growing demand to the destination.”
Abbas will make use of his extensive international and multi-cultural knowledge within local market research, competitor’s analysis, marketing plan, budgeting, setting price strategy, rate structure and overseeing all the sale’s segments in his new role as director of business development.