M Hotel Downtown by Millennium has appointed Sarah Julie Ferry to the position of director of sales for corporate and MICE.
In her new capacity, Ferry will spearhead the team to boost the hotel’s performance, by maximising business opportunities and initiating goal-driven strategies.
The French native first joined the hospitality sector in 2012 when she assumed executive and managerial positions at distinct hotels in the country including Fairmont the Palm Dubai, Dusit Thani Abu Dhabi and Bab Al Qasr Hotel & Residences. In her previous roles, she focused on sales categories including corporate events and conferences.
Ferry will be responsible for enhancing sales priorities for business related bookings while also tapping into the country’s thriving MICE tourism industry. She will work towards effectively executing sales and marketing plans, growing a high-performing sales team and keeping up to date with the latest offers and trends in the city.