Hesham Youssef has been announced as M Hotel Downtown by Millennium’s new director of sales and marketing.
With over 15 years of experience in tow, Youssef will apply his in-depth and holistic understanding of the hospitality industry to his new role. He will work to develop and represent the M Hotel by Millennium brand across the Middle East region and will hold responsibility for managing the sales and marketing department, as well as overseeing all aspects of strategic planning, content development, digital landscape, brand activation, public relations, loyalty programmes and fostering relationships with key partners. He will also work to drive revenue growth.
Throughout his career, Youssef has worked for various hospitality entities, including Bab Al Qasr Hotel, The St. Regis Abu Dhabi and Viceroy Abu Dhabi.
General manager, M Hotel Downtown by Millennium, Cornelia Erhardt enthused on Youssef’s appointment: “It is my pleasure to welcome Hesham to the team. Strategic sales and innovative marketing have always been the fundamental focus of our hotel, and I am confident that his expertise will continue to drive and enhance M Hotel Downtown by Millennium’s brand awareness and success in Dubai’s competitive hospitality market.”