Discover Qatar: New digital transformation project to boost destination promotion

Discover Qatar


Discover Qatar, the destination management subsidiary arm of Qatar Airways, has launched a new digital transformation project.

The new project will see the implementation of innovative digital technology to drive Qatar’s growing inventory of hotel rooms and services by connecting with global tour operators and travel providers on one digital platform.

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In addition, as an exclusive project, it will empower all relevant and regulated suppliers and service providers in the Qatari market to offer their products on a worldwide basis by using the Discover Qatar system.

The destination management company will be the first to use this distinct exchange technology platform in the region, which will offer Qatar immediate connectivity to more than 140 global travel partners already connected to the Illusions IWXT exchange platform.

Chief executive, Qatar Airways Group, HE Akbar Al Baker commented on the project: “At Qatar Airways, we continue to raise the bar and innovate across all areas of our business as part of our five-star product offering.”

He continued: “Discover Qatar’s technology is one of the finest destination management company digital solutions in the world, and will provide our travel partners and our passengers with not only a flexible, reliable and scalable platform, but also access to the full range of services, experiences and accommodation that our beautiful country holds, in a seamless digital experience.”