DTCM partners with local environmental entities

Dubai’s Department of Tourism and Commerce Marketing (DTCM) has announced it is partnering with four locally-based environmental entities to kick start its Dubai Sustainable Tourism Initiative (DSTI) in a bid to position the Emirate as one of the world’s leading sustainable tourism destinations.

As part of the environmental initiative, Dubai Tourism signed a Memorandum of Understanding (MoU) separately with Etihad ESCO, Dubai Carbon, Emirates Environmental Group and Emirates Wildlife Society – WWF to strengthen collaboration and jointly support more sustainable industry practices that provide benefits to the hospitality industry and community.

The MoUs signed with the four environmental bodies will pave the way for the successful implementation of the DSTI roadmap. Furthermore, the MoUs enable each partner entity to impart their specialised skills, expertise and technical know-how into the tourism and hospitality sector. As part of the DSTI roadmap mandate, various training workshops will be run for the benefit of hotels to enhance the sustainability management methods by sharing best practices with all stakeholders in the tourism industry.

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Commenting on the partnership, CEO, Corporate Services and Investments, Dubai Tourism, Ahmed Khalifa Al Falasi said: “The signing of MoUs with major players in the field of environmental conservation represents a crucial step in our Dubai Sustainable Tourism Initiative, which is inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum UAE Vice President, Prime Minister and Ruler of Dubai to transform the emirate into a sustainable city. Dubai Tourism is proud to have pioneered this local initiative to encourage our stakeholders in the hospitality sector to contribute towards environmental sustainability, and ultimately a flourishing green economy that will help ensure a healthy emirate for future generations.

“As the Dubai Sustainable Tourism Initiative is a cornerstone of tourism development in the emirate, we would like to express our appreciation for the wholehearted support extended by these four partners as it touches the heart of our sustainability strategy, which revolves around the key pillars of innovation and collaboration.  We are confident that other environmental groups will join the Dubai Sustainable Tourism Initiative, and together we aim to prove that we can help make a difference.”

The main objectives of DSTI are to promote energy conservation, create energy efficiency services, and increase the adoption of environmental sustainable practices among the hospitality sector.