Dubai Business Events (DBE) recently formalised eight Memorandums of Understanding (MoUs) with members of the public and private sector in order stimulate more conferences, congresses and meetings in Dubai.
The entities include Dubai Customs, Arab Association of Petroleum Professionals, Emirates Nursing Association and Mohammed Bin Rashid University of Medicine and Health Science. Meanwhile, the Roads and Transport Authority (RTA), Institute of Electrical and Electronics Engineers – UAE Section, Mohammed bin Rashid School of Government and RIT University in Dubai have renewed their MoUs with Dubai Business Events.
The freshly inked MoUs are expected to further strengthen DBE’s Al Safeer Congress Ambassador Programme, which has grown to become a strong network of over 350 members and continues to play a major role in boosting Dubai’s status as a knowledge hub.
DBE will now work with the teams of the partnering organisations to identify events that could be brought to Dubai, collaborate with them on the bidding process and provide assistance in hosting said events.
CEO, Dubai Corporation for Tourism and Commerce Marketing, Issam Kazim declared: “While the global COVID-19 pandemic may have impacted international visitation and business events, DBE and the rest of Dubai Tourism has been working tirelessly to ensure that the city is able to recapture its momentum as the world adapts to the new normal and travel resumes. A core part of our success as a destination in recent years has been the steady growth in business events, and these MoUs between DBE and entities across Dubai underline our commitment to bidding for and winning events from a wide range of sectors and industries.
“Our Al Safeer Congress Ambassador Programme has made great strides in recent years in building a community of likeminded individuals and organisations, and we look forward to developing our relationships with these new partner entities – and build on the achievements with existing ones – as we collectively work together to develop Dubai’s knowledge economy and bring more events that contribute to its growth,” Kazim added.
The Al Safeer Congress Ambassador Programme, which was established a decade ago, aims to tap into the expertise and network of UAE-based scientists, academics, industry leaders and government representatives to help attract international business events to Dubai.
The MoUs signed through the Al Safeer Congress Ambassadors Programme fall in line with DBE’s dedication to elevating local entities and helping to enhance their global networks. These partnerships also serve as a mutually beneficial relationship to DBE and member partners, offering knowledge sharing and networking opportunities, as well as stimulating new event bids and attracting international business events to the city.
Kazim concluded: “While we have already created a broad network spanning the city and multiple sectors to build a strong community of advocates, we are eager to welcome more entities and individuals into the Al Safeer Congress Ambassador Programme. More than ever before, as associations around the world emerge from a challenging period, they will be looking for compelling propositions from host cities for their business events, not only through their destination offerings and infrastructure, but through demonstrable commitment to the development of their respective professions and sectors.”