Dubai Business Events showcasing MICE offering at IMEX Frankfurt

Dubai Business Events


Dubai Business Events (DBE), the emirate’s official convention bureau, is showcasing Dubai’s dynamic business events offering and services to international MICE industry professionals at this year’s IMEX Frankfurt.

DBE is exhibiting the latest developments in the emirate’s offerings, including its facilities, infrastructure and its hospitality sector, in a bid to reaffirm Dubai’s position as a leading business events destination.

IMEX Frankfurt 2020

The bureau will also preview key plans and activities that are currently in the pipeline for the year ahead, with a strong focus on transforming Dubai into a global knowledge hub.

Joining DBE are 24 stakeholders and partners, who are attending the global trade show as co-exhibitors. These include Emirates Airline, Expo 2020 Dubai and Jumeirah Group.

CEO, Dubai Corporation for Tourism and Commerce Marketing, Issam Kazim stated: “IMEX offers an invaluable opportunity for the city and its stakeholders to communicate directly with meeting planners and business event organisers from Europe and around the world. With such a wide reach, the industry event acts as an ideal platform to support our ambitious tourism Vision 2020 of bringing 20 million visitors a year to the city by 2020.

“Business events also play a crucial role in our city’s transformation into a global knowledge hub and, through our participation at events such as IMEX, we are focused on strengthening Dubai’s reputation as a leading business events destination and further increasing business visitation to the city,” he added.

Director, DBE, Steen Jakobsen also spoke of the bureau’s participation: “We’ve had another strong start to the year following on from our successes and milestone achievements in 2017. As the city continues to progress towards becoming a global knowledge hub, the business events industry is playing a crucial role to support Dubai’s journey in this direction. Through a steady programme of activities, including our participation at IMEX Frankfurt, we look forward to creating abundant opportunities for our stakeholders to communicate with industry players from around the globe and achieving new heights of success in the business events industry.”

Professionals in the travel and MICE trade who would like to explore business opportunities with Expo 2020 Dubai can meet and engage with the Expo team at the DBE stand (Stand
E500) at IMEX Frankfurt.