Aloft City Centre Deira, a joint venture between Majid Al Futtaim and Marriott International, has opened its doors for business, marking the Aloft brand’s third project in Dubai.
Standing in the cultural centre of Dubai, the newly opened hotel is home to innovative movie-themed suites, alongside a VOX Cinemas’ OUTDOOR screen and the Aloft brand’s signature programming.
CEO of hotels, Majid Al Futtaim – properties, Jalil Mekouar declared: “I’m delighted to announce the opening of the Aloft City Centre Deira, which is our 13th hotel in the region. This is a milestone moment for Majid Al Futtaim as we integrate our VOX Cinemas brand into one of our hotels for the first time. This concept will provide a completely new offering within Dubai’s hospitality sector and will see us create even more authentic and personalised experiences that will delight guests in our home market.”
Aloft City Centre Deira presents guests with an exciting new approach to hospitality, strongly focusing on a lively, in-hotel social scene, modern design elements, innovative music programming and thoughtful technology.
The hotel is home to 304 loft-inspired rooms and suites, including four cinema-themed suites for movie lovers spanning Bollywood, Hollywood, Agent House and a Dubai superhero suite.
Facilities include six dining concepts, a 24-hour Re:charge fitness centre and Splash pool, five Tactic Rooms equipped with the latest technology and spacious seating, plus much more.
President and managing director – Middle East and Africa, Marriott International, Alex Kyriakidis declared: “Aloft continues to redefine the traditional hotel experience in the region and we are delighted to introduce the brand’s newest addition in the cultural heart of Dubai. Aloft City Centre Deira brings a new experience to Deira by delivering an urban-inspired gathering place for tech-savvy Next Gen travellers and local residents.”
Meanwhile, general manager, Aloft City Centre Deira, Sammy Gani enthused: “We are excited to open our doors in such a renowned area of Dubai. Aloft City Centre Deira will bring a fresh and innovative feel and a very distinct hospitality experience to the neighbourhood. With this being the first hotel to offer movie themed suites, along with an outdoor licensed cinema in partnership with VOX Cinemas and the Aloft brand’s signature music programming, we’re looking forward to bring a fresh new vibe to this side of Dubai.”
Guests staying at the brand-new Aloft City Centre Deira can benefit from special offers at a number of leisure and entertainment attractions in the city, such as Ski Dubai, iFly and Orbi.