Dubai Tourism: Hollywood superstars journey through Dubai in brand-new campaign

Dubai Tourism

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has announced an exciting new collaboration with Hollywood superstars Gwyneth Paltrow, Kate Hudson and Zoe Saldana, centered around a short film project entitled ‘A Story Takes Flight’.

The project sees the world-renowned actresses embarking on three journeys of exploration through Dubai, filled with inspiration, discovery and human connections.

Filmed by Emmy and Director’s Guild award-winning director, Reed Morano, who is known for her immersive, natural and cinematic style, the short film captures the essence of each actress and the intimate relationships between them, complemented by the most remarkable aspects of Dubai.


CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Issam Kazim spoke on the spectacular campaign: “The people of Dubai reflect the city’s underlying spirit, where the pursuit of excellence has no finish line. A Story Takes Flight is unlike any other film in that it speaks to this defining character of our city. It is a story of each person’s discovery through their interaction with Dubai; Regardless of who you are or where you are from, your journey with us also has no finish line – and the paths to explore are endless.”

Oscar award winning actress, Gwyneth Paltrow said: “One of my favourite parts of travelling is to truly connect with a city, its people and the local culture. Dubai is special because it’s a melting pot. Both the ones born here, who are so proud of their heritage, and those who are recent transplants, bringing with them their own values and traditions, contribute to writing the future story of the city. My time in Dubai was beyond anything I expected and there’s still so much more to see.”

Actress and entrepreneur, Zoe Saldana added: “The variety Dubai gave me was perfect. I went from riding horses at sunrise to watching the sunset from 150 meters in the sky. I can’t wait to bring my boys here to continue the adventure.”

Shot over eight days with a crew from over 30 nationalities, the production of the film evokes the spirit of a city born from multiculturalism, with people from all walks of life calling it home.

“Honestly, I was so grateful for the hospitality I received,” Emmy award winning actress, Kate Hudson enthused. “I spent a lot of time exploring the winding streets of Old Dubai. It’s incredible to find such a vibrant art and music community in the heart of such a modern, futuristic city – which is what most people think Dubai is. But really, the friendliness of the people is what made my visit amazing, and it’s why I’ll come back.”