Dubai Tourism honours Al Safeer Congress Ambassadors

Dubai Tourism

Dubai Tourism has honoured its Al Safeer Congress Ambassadors, recognising their efforts to stimulate international business events to Dubai.

Encompassing healthcare professionals, scientists, industry experts, academics, business leaders and government officials from across the city, the Al Safeer Congress Ambassador Programme members have been leading the way in bidding for and securing significant international conferences and congresses for Dubai, thus defining the city as both a knowledge hub and a leading business events destination.

Presenting the awards to 12 member organisations was Dubai Business Events, the city’s official convention bureau. A special event was held on March 3 at Intercontinental Dubai Festival City, which was attended by more than 150 ambassadors and business event stakeholders.

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Despite the challenges faced, last year the Al Safeer Congress Ambassador Programme supported the industry by securing a number of international association conferences scheduled for Dubai in the coming years. These conferences are expected to attract over 16,500 industry-specific professionals and experts from around the world.

Among the events won in 2020 thanks to the contributions of Ambassadors were World Marinas Conference 2021, World Congress of Direct Selling 2023 and World Congress on Intelligent Transport Systems 2024.

CEO, Dub Dubai Corporation for Tourism and Commerce Marketing, Issam Kazim said: “Once again we congratulate and express gratitude to all our ambassadors for their commitment and vital contributions towards securing leading international business events for the city. The Al Safeer Congress Ambassador Programme plays a critical role in building on Dubai’s status as global knowledge hub, and it was particularly noteworthy that amid the cancellation and postponement of many events, our proactive ambassadors persisted in engaging with their colleagues globally and reinforcing Dubai’s strengths as a host city.

“Dubai has led the global rebound not only in tourism but also in business events, and the city remains one of the few in the world to be safely hosting international conferences, congresses, exhibitions and other meetings. In a year in which the city will begin hosting Expo 2020 Dubai and the nation will mark its 50th anniversary, we welcome interest from potential ambassadors to help propel the knowledge economy further forward by joining us to demonstrate the city’s ability to host successful and impactful events,” Kazim added.

The Al Safeer Congress Ambassador Programme was established in 2010 and has been at the heart of Dubai’s growth as a business events destination. By the end of 2020, it successfully brought more than 180 events and almost 250,000 delegates to Dubai.

The ambassadors recognised at this year’s special event included: Emirates Urological Society and Arab Association of Urology; Emirates Endodontic Society; Mediclinic City Hospital; Emirates Society of Neurological Surgeons; DP World; Emirates Pedodontic Club; Emirates Sleep Disordered Breathing Group; Emirates Obstetrics and Gynaecology Society; Emirates Maritime Arbitration Centre (EMAC); Direct Selling Association UAE; and Roads & Transport Authority.