Dubai Tourism inaugurates ‘Dubai Expert’ initiative for travel agents worldwide

Dubai Tourism


Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has inaugurated its Dubai Expert online training initiative for travel agents in 12 languages and 40 countries, as part of its strategy to shed light on some of Dubai’s must-see attractions in leisure, shopping, cuisine, culture, family entertainment, plus more.

Developed by the Dubai College of Tourism (DCT), the Dubai Expert tool features information on the top attractions in Dubai. It also enables travel agents to keep up to date with the latest developments, thus furthering their skillset.

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In addition to this, the training platform helps agents deliver personalised and unique experiences to potential tourists.

CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Issam Kazim stated: “Dubai Expert was developed to assist the international travel trade in keeping up to date with all of the destination updates in Dubai and ensure that all travel agents and tour operators have a sound knowledge of the emirate that they are trying to promote.

“Dubai Expert is also part of our continued investment in new technology and facilities that could help boost tourist arrivals in line with our strategic goal of welcoming 20 million visitors a year by 2020. We wanted to create a training tool that would result in more learning retention while being fun, interactive and engaging. And, at the same time, raise awareness of the diversity of Dubai’s offerings,” he added.

Travel agents who successfully complete the programme will receive numerous benefits, including the opportunity to market themselves as a Dubai Expert in their country, receive invitations to Dubai Tourism events and take part in special market/country promotions.